Tuesday, December 04, 2007
December 1st was World Aids Day. A day to bring awareness to the disease and what is being done to eradicate it. Although I am a few days late posting, I think it's great to bring awareness to AIDS all year long. This is exactly what MAC cosmetics does and why I have always been so proud to either work for them or refer their products to all my clients. They introduced their Viva Glam lipstick line thirteen years ago in an attempt to raise money and awareness to AIDS and HIV. This is what is posted on their website:
"The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. The M·A·C AIDS Fund is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical donor in the arena, the Fund strives to raise awareness of four key issues in the fight against HIV/AIDS: prevention, the link between poverty and HIV/AIDS, access to care, and adherence to medications and treatments. To date, the M·A·C AIDS Fund has raised more than $95 million (U.S.) exclusively through the sale of VIVA GLAM lipsticks and lipglass, donating 100 percent of the selling price to the M·A·C AIDS Fund. "
We now know that MAC has surpassed the $95 million and has raised $100 million! It's Incredible!
MAC is able to raise them money through people like you and me who love lipstick. They have six different Viva Glam shades and the entire purchasing price goes straight to their AIDS foundation. Remember this when you are out and about Christmas shopping this year. My personal favorite Viva Glam color is V. It's a beautiful pinky nude and I promise it looks good on everyone!
Go and support a worthy cause. Get yourself a Viva Glam lipstick and pick one up for your BFF for Christmas too!